Call to Register Today 352-395-5896
Social Media Overview
FREE! 6-22 9:00 am – 10:00 am MUST PRE-REGISTER
Are you confused about how to start participating in Social Media?
Need to create your strategy?
Join us in class discussion where we will explain each of the most popular platforms, introduce
innovative new ones and help you decide on the best strategy for you.
Whether for JOB HUNTING or NEW CLIENTS, this is the place to start. Learn the importance of
branding, and how to build customer relationships, trust and loyalty. We will also cover the innovative
ways to recruit employees with social media, setting HR guidelines and Employer Branding.
How to Source and Recruit Candidates or Clients Online
$49 7-13 9:00 am – 11:00 am MUST PRE-REGISTER
Are you confused how to create a solid Employer Branding strategy for your social media campaigns?
Do you know how to write a successful Boolean String to source candidates through Google?
Are you still accepting paper resumes? Innovative and cutting edge companies are moving away from traditional
hiring processes and start with your LinkedIn profile only! Learn how to source candidates through LinkedIn
and Google and create your Employer Brand using social media. We will discuss the legal ramifications of sourcing
through social media, using video resumes and other innovative trends in hiring.
LinkedIn Master Strategies for Job Hunters and All Professionals
$99 7-27 9:00 am – 12:00 MUST PRE-REGISTER
LinkedIn is where the Recruiters are! Employers are reviewing your profile prior to interviews.
Today the trend is to ask for your LinkedIn profile Link instead of
sending a paper resume or cover letter for job openings. Is Your LinkedIn profile working
for You? Does it market your skills, experience, abilities and knowledge? Learn how to set up and
optimize your LinkedIn account. Discover the 8-point success matrix for your profile. We will
discuss case studies of real job hunters that have successfully networked through LinkedIn (in
Gainesville) and found their next career opportunity! We will also cover how to state
your transferable skills!
530 West University Avenue Gainesville, FL 32601 www.sfcollege.edu/cied
For more information or to register, call SF Continuing Education at (352) 395-5896.
CENTER FOR INNOVATION & ECONOMIC DEVELOPMENT
530 West University Ave. • Gainesville, FL 32601 • 352.395.5896 • www.sfcollege.edu/cied/conted/
Robin Harpe is a career coach and HR professional. After a successful 25 year HR management career, she founded her firm in 2006 offering coaching, diversity staffing, and social media consulting. She is a published author, motivational teacher, certified success coach and social media manager. Robin’s skill in helping you transform your passion into performance is based on value driven methodology.
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